The CTO Your Business Needs
Without the $300K Salary
I help SMB owners fix tech that's too expensive, too slow, or too confusing — and build new tech right the first time. Background: co-founded Travelshift / Guide to Iceland and led the technical team as CTO for ten years. $660k+ in tech costs cut, $2M+ in new revenue shipped.
What we do
We solve tech problems for growing businesses. Here's how.
We help you use AI where it actually makes a difference: automating the repetitive stuff, making sense of your data, and building tools your team will actually use.
Senior tech leadership when you need it. We help you make the right architecture calls, pick the right tools, and avoid expensive mistakes. No full-time CTO salary required.
When off-the-shelf doesn't cut it, we build what you need. Custom software, data pipelines, and integrations designed around how your business works day to day.
Our Approach
How we work
We figure out what matters, then we build it
We don't start with technology. We start with what you're trying to achieve, then figure out the smartest way to get there.Business Goals First
We ask a lot of questions before writing any code. What are you trying to do? What's getting in the way? What does success look like for you?
Strategic Partnership
We stick around. We're not the type to hand over a deliverable and disappear. We want to see your business grow.
Measurable Outcomes
We track what matters. If we can't show you real numbers (money saved, time recovered, revenue gained), something's wrong.
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Want to talk it through?
30 minutes, no pitch deck. We'll listen to what you're working on and tell you honestly if we can help.