“We keep doing this by hand.”
Reports, repeated questions, copying between systems. Let’s find the work that is worth automating — and what still needs a person.
Practical AI advice. From a person who builds.
Less busywork.
Safer AI.
A clear next step.
Know AI could help, but unsure where to start? I help you find what’s worth doing, protect your data, and put it into practice.
Book a free 30-minute callYou, me, and the problem you want to solve. No pitch deck.
Former CTO & co-founder
Travelshift / Guide to Iceland
Start with the work, not the technology
Does any of this sound familiar?
“Where is our data going?”
Your team is already using AI. Get clear on what they can safely share, which settings matter, and where you need better controls.
“We tried AI. Nothing stuck.”
Move from scattered experiments to workflows your team actually uses, with practical training and help putting them into operation.
You don’t need an AI strategy to start. One real problem is enough.
A useful first conversation
Thirty minutes.
A little more clarity.
We’ll focus on one challenge and work out what makes sense to do next. Sometimes that means a simple change. Sometimes it means leaving things alone.
Book a free 30-minute callFree · No obligation · Icelandic or English
- 01
Bring one challenge
A repetitive task, a data concern, or an idea you want a second opinion on. No presentation needed.
- 02
We look at it together
I’ll ask about your team, tools, and what you want to improve. You can ask me anything, too.
- 03
Leave with a next step
We’ll identify a practical action and whether you need help. If we’re a fit, we can discuss working together.
When you need a hand
From a first conversation to working solutions.
AI Privacy Review
Understand where your team’s data goes and what to change first.
Discuss a reviewAI Workshops for Teams
Hands-on training that turns experimentation into everyday workflows.
Explore the workshopAI Infrastructure & Custom Builds
Automations, integrations, and private infrastructure built around your work.
Explore custom solutionsExperience behind the advice
I’ve been the person
responsible for making it work.
I’m Sigurður Guðbrandsson. I co-founded Travelshift / Guide to Iceland and led its technology team for ten years. Today, I work directly with teams that want practical help with AI.
More about my background10 yearsLeading the technology team at Travelshift / Guide to Iceland
Advice → implementationPrivacy reviews, hands-on workshops, and custom builds — depending on what you need.
Before we talk
A few things
you might wonder.
Do I need to know exactly what we need?
No. Bring one example of a task that takes too long, an AI tool your team is using, or a decision you are stuck on. We can start there.
Is the first call really free?
Yes. It is a 30-minute conversation with no obligation to buy anything. We will discuss your situation and a sensible next step. Detailed reviews and implementation are separate paid work.
What happens if we decide to work together?
We agree on the scope and price before paid work starts. Depending on the problem, that could be a privacy review, a team workshop, or help building and connecting systems.
Will I be speaking with you?
Yes — with me, Siggi. Clockwork is my independent consultancy. I am based in Reykjavík, work remotely with teams elsewhere, and speak Icelandic and English.
Let’s start with your situation
What would you like
to get off your plate?
Tell me what’s taking time or holding your team back.
We’ll work out a sensible place to start.
Prefer email? [email protected]
Explore at your own pace
Free tools, guides & resources
Check your AI setup, look up a tool, or dig into the practical details.