About Clockwork
I help teams use AI safely and effectively.
Clockwork is my solo practice. I run hands-on AI workshops and consulting for businesses that want results without the hype — and I build the systems behind it. Before this, I led the technical team of Travelshift / Guide to Iceland as CTO for ten years.
Technology and AI advice in plain language
Based in Reykjavík, Iceland, and serving clients globally, I help teams — and CTOs — make the right AI calls. Through workshops, talks, and consulting, I show you where AI actually pays off, which tools won't leak your data, and how to avoid expensive dead ends.
I don't just advise from the sidelines - I roll up my sleeves and work alongside you to get AI workflows actually implemented, build the infrastructure behind them, and transfer the capability to your team so you're not dependent on me.
Whether you're a startup figuring out where AI fits, a scale-up navigating rapid growth, or an established business that wants results without the hype, I bring the experience and judgment you need to succeed.
Education First
I start by teaching: hands-on workshops and talks that get your team using AI safely and effectively. When you need more, that grows into consulting and custom builds.
Proven Track Record
I co-founded Travelshift / Guide to Iceland, built it, and exited — a company that ranked in Deloitte Fast 500 EMEA for exceptional performance.
Measurable Results
I deliver quantifiable outcomes - from 50% infrastructure cost reductions to accelerated growth and competitive advantages that matter to your bottom line.
About the Founder
Meet the technology leader behind Clockwork
Sigurður Guðbrandsson - Founder of Clockwork
Based in Reykjavík, Iceland, I've been building software for twenty years. I co-founded Travelshift / Guide to Iceland and led its technical team as CTO for ten years before building and exiting. Today I help teams use AI safely and effectively — through hands-on workshops, talks, and consulting.
I still ship code. I still read the contracts. I still negotiate vendor quotes line by line. I don't show up with PowerPoints and leave - I get AI workflows implemented, build the infrastructure behind them, and drive outcomes that deliver measurable business value. Whether that's reducing infrastructure costs by half, scaling systems for 10x growth, or mentoring teams of 100+ developers, I focus on outcomes that matter.
Working with me, you get former-CTO judgment, plain-language delivery, and hands-on implementation support.
Proven CTO Track Record
Co-founded Travelshift / Guide to Iceland and led the technical team as CTO for ten years. Scaled it from a monolith to a microservice architecture and grew it into one of Iceland's fastest-growing tech companies — third in Deloitte Fast 500 EMEA. Mentored 100+ developers along the way.
Cost Optimization Expert
Achieved 50% infrastructure cost reduction, saving over $660k USD annually through strategic cloud architecture and optimization.
Hands-On Technical Leader
Deep expertise in marketplace software development, microservices architecture, and scaling platforms for high-growth companies. Not just strategy - hands-on implementation.
SEO & Growth Expert Since 2012
Over a decade of hands-on SEO expertise, from founding Quick Falcon (SEO-focused startup) to optimizing high-traffic platforms for maximum organic visibility and growth.
Based in Reykjavík, Iceland
Serving businesses globally with AI workshops, consulting, and custom builds
Let's talk.
Let's discuss how a workshop — or hands-on consulting — can get your team using AI safely and effectively.